As our world pushes us all to be more efficient...

Taking the time to be empathetic has become more important than ever.

In this campaign, we celebrated and reminded people of the power of simply
being human in an increasingly digital world.




The anthem opens with glimpse of modern life that features the isolated,
distracted and disconnected feelings that have become all too familiar.




We quickly build towards a crescendo of our previous scenes,
that’s dramatically brought to halt by a minor auto accident. 




Post-accident, we let the beauty of connectivity breathe.
Showcasing the more hopeful side of our modern world.




In our :15s, we tapped into the more humans stories
and meaning behind home, auto and life insurance policies.








In radio, we expanded upon our more human stories.
Imagining the humanity behind our home, auto and life insurance policies.









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